on Google
#
1
organic ranking on Google SERPs for the phrase “mulch near me” in the majority of the city of Bloomington.
on Google
#
4
organic ranking on Google SERPs for the phrase “mulch bloomington”.
This wood products site was developed to sell mulch products locally, and wood slabs nationally.
It surpassed long time local suppliers as #1 organic ranking for the search phrase “mulch near me” in the majority of the city of Bloomington, Also a #2 ranking and a second page in organic SERPs for “mulch bloomington” search phrase.
Strategies Employed
- Keyword research, emphasis on commercial terms search intent
- Regular website content creation and social sharing
- Competitive backlinks research
- Link building with local organizations, higher authority sites
- Regular posting on Google Business Profile
- NAPs syncing across search engines and directories
- Offline marketing events promotion
- Paid search and social media campaigns