Eric Fritz
Digital Marketer
Eric Fritz
Digital Marketer

SEO/SEM for a Local Home Services Company

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on Google Map
# 0

organic ranking on Google Map Pack for the phrase “tree removal bloomington”, throughout the city service area

on Google
# 2

organic ranking on Google SERPs for the phrase “tree removal  bloomington”.

years
0

maintained rankings on Google SERP and Map Pack.

This tree service company website achieved top 3 rankings for multiple search terms.

Search page rankings were tracked using SEMRush, confirming long term placements in Google SERPs.

Landing pages were developed for services in neighboring cities. One of those pages achieved #3 organic ranking, sharing the page with the main company website.

Strategies Employed

  • Keyword research, emphasis on transactional and commercial terms
  • Landing pages for services in neighboring cities
  • Regular website content creation and social sharing
  • Competitive backlinks research
  • Link building with local organizations, higher authority sites
  • A/B experiments in page title and copy revisions
  • Regular posting on Google Business Profile
  • NAPs syncing across search engines and directories
  • 5 star review request procedure